If you’re just starting on your journey to building your own email list, you might be feeling overwhelmed and have absolutely no idea where to start. I get it! I’ve been there and done that.
The key is to start with the tools you need for building your email list, and then you can worry about tactics and techniques and getting traffic and the other 10,000 things (maybe not that many) you need to know.
If you don’t have the right tools and setup then there’s no reason to worry about the rest of the stuff, right?
So, in this short guide, I want to shoot you straight and give you just the tools you need to get started.
List Building Tool #1: Autoresponder Service
The first tool you must secure is a good autoresponder service. This is what will capture and house all of those people’s email addresses that get on your list. It will allow you to manage their email addresses, send automated follow-up emails, and also allow you to send an email to your list(s) whenever you want.
Sidenote: Notice I just said list(s). That’s because as time goes on you’ll probably have different email lists for different things in your business. Or not. But, for now, just focus on that one list.
I want to give you a big warning here because your email list is going to be a very valuable and essential asset in your business. Do not go for the cheapest or even a free autoresponder service. Look for one that has the functions you need and is reliable. Also, don’t try using software that you install on your own domain name. There is a lot of management that goes into using those and if you’re new you could find yourself with a big list that never gets your emails delivered to them because you haven’t managed things properly.
My biggest autoresponder service recommendation goes to Systeme.io. They have been around since 2018, they’re easy to use, they have lots of tutorials on how to use their service, and they have a great support team to help you.
Do not skimp on this tool! It is a vital tool. It’s what will bring you the most money and it’s incredibly important that you start with the right one from the beginning because moving your email lists to a new service isn’t an option and if it is, it can be a very hard option where you could lose a lot of your list.
List Building Tool #2: A Website
There are many ways for you to build your email list. Basically, anywhere you can copy and paste the opt-in form code from your autoresponder service you can use that to build your list. But if you’re not putting your opt-in forms on your own website then you are at the mercy of the owners who own where you’re putting your opt-in form.
So, you need to have your own website where you build a page(s) that allows you to create lead capture pages.
Lead capture pages are pages where you place your opt-in form along with any text that persuades the visitor into giving you their name and/or email address. There are many tactics for this, and they are often called different things (like squeeze pages), but as I said above.
Focus on your first list and I recommend building a lead capture page for that first list.
There are many tools out there that will allow you to build lead capture pages and they charge you a monthly fee. There are many tools out there that will allow you to pay a one-time fee, and of course, I recommend the one-time fee option to save some money.
A great tool to use for building lead capture pages is Systeme.io.
This is the tool that I recommend, but you can do some research and find the best lead capture page builders for your needs. My recommendation is to pick one and stick with it. There’s no need for “tool hopping”.
When you find something that works stick with it. You’ll save a ton of time and money by following this piece of advice.
List Building Tool #3: Opt-in Form Tool
Now there are many ways other than a lead capture page to build your email list. You can use pop-ups, slide-in forms, in-content forms, chatbots and other interactive content, content lockers, toolbars, and the list goes on and on.
You’re going to want to look for a tool that does multiple things.
For example, Thrive Leads allows you to create all kinds of opt-in forms on various parts of your blog and website pages. Using it you can create pop-ups to build your list, in-content forms in your blog, opt-in forms for the sidebar of your blog, and so much more. It’s a tool that does so much and when you’re looking for an opt-in tool to build your email list(s) in multiple ways this is what you need to be looking for.
List Building Tool #4: Tracking Tools
Tracking your efforts with email list building is another essential part of all of this. You need to track your advertising, but also your email open rates, click-through rates, your opt-in forms and lead capture page metrics, and more.
A good autoresponder service will allow you to track your email open rates and click-through rates in your emails, but you will need something else to track other metrics.
Tools like ClickMagic and/or Google Analytics will allow you to track many things outside of your emails that also go hand in hand with your list-building efforts, so make sure you have the tool you need to track everything so you can see what is and isn’t working.
The tools I’ve told you about here are all you need to get started. As your list grows, as you get more knowledge and learn more strategies and techniques you might find that you need more tools, but for now, this will more than get you started.
Do your due diligence and research your options, but as I said above.
Do not be a “tool hopper”.
Don’t buy a bunch of tools that you don’t need right now or possibly will never need or use. You will waste valuable time and money.
Your real focus needs to be on getting started and building that email list!
So get started by picking a good autoresponder service, building your first lead page, and driving traffic to it.
Next, start placing opt-in forms everywhere you can on your site (don’t go too crazy, because you don’t want to annoy your visitors), and before you know it you’ll have a list-building machine that grows your email list for you.